Holiday Inn - 3400 Rider Trail South, Earth City, Missouri
Sunday, September 13, 2026 – In Person Class
7:00am – 8:00 – Registration/Continental Breakfast
8:00 am – Noon (4 CEUs)
Class Title: Branding Facilitator: Steven Lacy
Description: Instructors will understand and comprehend the core principles of branding, including brand identity, brand equity, and brand positioning. Understand the relationship between branding and consumer perception, loyalty and trust. Analyze the role of branding in business strategy and market differentiation.
Class Title: Marketing Facilitator: Steven Lacy
Description: Instructors will learn how to develop marketing strategy skills, learn digital marketing techniques, design a brand strategy, enhance creative communication, integrate traditional and modern marketing, branding in the digital era, and apply marketing theories to real world scenarios
Lunch 12:00-1:00 – Lunch Sponsored by AHCM
1:00pm – 5:00 PM (4 CEUs)
Class Title: Wig Making Facilitator: LaDonna Adams
Description: Instructors will learn the art of professional ‘Wig Making’. Instructors will have four hours of hands-on and step by step instruction to create two looks. Instructors will be assessed before and after completion of the project. Upon completion, instructors will be able to wear custom units. Each instructor will receive one bundle/closure to create their looks. Bring a head form, shears, and irons for styling.
CLASS IS SUBJECT TO CHANGE BASED ON ENROLLMENT